South Korea's largest influencer platform 'Revu' reported that the 'beauty' sector accounted for 30% of product business and 32% of regional business among all marketing campaigns in 2023.

The development of online channels, reviews based on real experiences, and trust building through interaction have led to the influence of 'beauty influencers'.

Revu Corporation (CEO Daegyu Jang), a global influencer platform company, announced the analysis of the advertising industry of about 210,000 campaigns opened in South Korea last year.

An analysis of campaigns conducted in 2023 on 'Revu', South Korea's largest influencer platform, revealed that the beauty sector is the industry that most actively utilizes influencer marketing. Among the 'product business' campaigns, which are influencer marketing businesses designed to promote product sales, the beauty sector accounted for the highest share at 30%, followed by lifestyle (24%) and digital (11%).

The beauty sector also accounted for a high proportion of 32% in the 'regional business' campaign, an influencer campaign for promoting local business districts centered on small and medium-sized businesses. This was followed by food (41%), beauty (32%), and culture (7%). The growth rate of the number of beauty sector campaigns is also noteworthy. The year-on-year growth rate of beauty sector campaigns in 2023 was 55% for regional businesses and 13% for product businesses, showing strong growth.

The industry attributes this increase in the use of influencer marketing in the beauty industry to the development of online channels and the sophistication of digital information, leading to a culture of acquiring product information through the insights of beauty experts.

According to the '2022 Influencer Marketing Market Analysis' report published by DMC Media, a digital advertising marketing knowledge portal in South Korea, 'beauty/cosmetics' are the items that are expected to yield the best results when using influencer marketing. It was also found that beauty-related product buyers were the highest among consumers who had purchased products through influencer accounts.

The phenomenon of expanded influence of beauty influencers is happening worldwide. Global market research platform Gitnux pointed out that the beauty and fashion industries account for 25.8% of Instagram sponsored posts worldwide, highlighting them as the sectors that most actively utilize influencer marketing.

Revu Corporation stated that beauty influencers have continuously expanded their influence within the global beauty industry based on the trust they have built through providing real reviews through direct experiences and interactions with their followers. They explained that while influencers previously provided information based on simple reviews, they are now expanding their market activities by launching or selling their own PB (Private Brand) products, leading to the expectation that the influence of beauty influencers in the influencer market will continue to expand in the future.

Website: https://corp.revu.net/

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Revu Corporation PR Agency
PR Gate
Da Jung Shin AE
02-792-2633