This is an AI translated post.
Active seniors feel that the economic situation has ‘worsened’
- Writing language: Korean
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- Economy
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Summarized by durumis AI
- A survey of 293 active seniors aged 40 and over on their perception of the economy found that 64.2% of respondents said that the current economy has worsened compared to a year ago.
- In particular, the proportion of respondents who predicted that the prices of coffee beans, imported wheat, and beef bone soup would increase in a year was high, and the proportion who responded that their consumption size would decrease in a year was 50.5%.
- Impact People provides trend diagnosis and forecast data for companies targeting middle-aged adults through ‘A-Pool’, a professional lifestyle survey platform for the 40-60 generation.
60.4% of respondents believe their personal consumption will ‘decrease’ based on the assumption of the same income after one year.
‘Active Seniors’ predict that the prices of ‘Coffee’, ‘Wheat’, and ‘Beef Soup’ will ‘rise’ in the next year.
Impact Peoples, a senior social venture, announced on the 8th that it has conducted a survey on the perceived economy of active seniors in 2024.
Impact Peoples conducted a survey on economic perception from April 23rd to May 3rd, 2024, through Aful, targeting 293 men and women aged 40 and over.
First, ‘Active Seniors’ aged 40 and over were asked about their ‘perceived economic situation compared to a year ago.’ The results showed that 39.3% of respondents answered ‘It has changed negatively,’ the highest number. This was followed by a neutral answer, ‘It is the same (27%).’ The answer ‘It has changed very negatively’ accounted for 24.9%. On the other hand, positive answers such as ‘It has changed very positively’ or ‘It has changed positively’ compared to a year ago accounted for only 8.9% of all responses.
Responses indicating that the current economy has ‘changed negatively’ compared to last year (combined responses of ‘changed negatively’ and ‘changed very negatively’) accounted for 64.2% of the total. When examining the responses by age group, the answer ‘changed negatively’ was highest among the 40s age group at 69.2%. This was followed by 63.1% in the 50s age group and 65.9% in the 60s age group. However, this answer was 54.5% among the 70s age group, lower than other age groups.
Next, respondents were asked about their ‘prospects for Korean semiconductor exports in the next year.’ As a result, 43.4% of respondents answered ‘It will increase,’ the highest number, followed by 29% who said ‘It is the same.’ Meanwhile, 27.7% believed that Korean semiconductor exports would ‘decrease’ in the next year.
Furthermore, ‘Active Seniors’ were asked about their predictions for the price changes of ‘coffee beans’, ‘wheat import price’, and ‘beef soup’ in the next year. As a result, a remarkably high percentage of respondents, 83.3%, predicted that the price of ‘coffee beans’ would ‘increase.’ 82.7% predicted that the ‘wheat import price’ would increase, and 79.2% of ‘Active Seniors’ predicted that the price of ‘beef soup’ would also increase.
What about cars, other than semiconductors? The same respondents were asked about their ‘prospects for Korean automobile exports in the next year.’ As a result, 37.9% of respondents answered ‘It is the same,’ predicting neither an increase nor a decrease. This was followed by 37.2% who believed that Korean automobile exports would ‘increase.’ Meanwhile, 24.9% of respondents believed that automobile exports would ‘decrease.’
‘Active Seniors’ were also asked about their thoughts on ‘how their consumption size would change, assuming they earn the same income a year later, considering the expected market environment changes in various prices.’ As a result, 50.5% of respondents answered that their consumption size would ‘decrease,’ with 9.9% answering ‘decrease significantly.’ Meanwhile, responses of ‘It is the same’ accounted for 18.4%, and 17.6% predicted that their future consumption size would ‘increase,’ showing similar proportions.
Impact Peoples’ Aful service is the first domestic lifestyle survey platform specializing in the 40-60 generation. It builds a database of 40-60 generations and helps develop the senior industry by providing trend diagnosis and forecasting data for senior-target companies, sharing senior product review information, and developing online work opportunities for seniors.
Aful comes from the neo-term ‘A Generation,’ referring to ‘Active Seniors’ who have started their leisurely second act with high purchasing power.
Impact Peoples Introduction
Impact Peoples (CEO Shin Cheol-ho) was founded with the goal of proactively addressing the challenges of a super-aged society. It operates an online platform for seniors, connects jobs for middle-aged and older adults through its Senior Job Alliance, and aims to create an innovative senior business ecosystem.
Website: http://www.aful.co.kr
Contact Information
Impact Peoples
UX Research Team
Joy Leong Manager
02-2191-3725
