98.6% of active seniors consume instant noodles on a regular basis.

When preparing instant noodles, they prefer to follow the cooking instructions and add extra ingredients such as eggs and green onions.

Impact Peoples, a senior social venture, has released the results of its '2024 Active Senior Instant Noodle Consumption Pattern and Preferred Brand Survey'.

https://seenthis.kr/newspage/2518

The survey was conducted from April 25 to May 8, 2024, through 'Aful', Impact Peoples' lifestyle survey platform for the 40-60 generation, targeting 345 men and women aged 40 and above.

First, active seniors aged 40 and above were asked if they consume instant noodles regularly. As a result, 98.55% of the respondents answered 'yes'. By age group, 100% of those in their 40s, 98.94% in their 50s, and 97.14% in their 60s answered 'yes' to consuming instant noodles.

When asked about their preferred instant noodle manufacturers, 'Nongshim', which produces popular brands such as Shin Ramyun and Ansungtangmyun, received the most votes at 58.6%. 'Ottogi', which produces brands such as Jin Ramyun, Sesame Instant Noodles, and Snack Noodles, came in second with 29.8% of the vote. 'Samyang' (8.6%) ranked third, followed by 'Paldo' (2.5%) in fourth place.

To further understand the consumption patterns of active seniors, they were asked about the weather that makes them crave instant noodles. The most popular answer, at 49.12%, was 'rainy or snowy days'. Another 32.35% of respondents said that they crave instant noodles on cloudy days.

The same respondents were also asked about their usual method of preparing instant noodles. The most common response, at 35.29%, was 'following the cooking instructions'.

The next most common response, at 26.76%, was 'preparing it casually, regardless of the instructions'. Answers such as 'shorter than the instructions', and 'longer than the instructions' were given by 26.18% and 11.79% of respondents, respectively.

Next, they were asked if they add eggs and green onions when preparing instant noodles to determine the use of additional ingredients by the 40-60 generation. The results showed that 77.65% of respondents add eggs, and 76.76% add green onions.

What about the menu preferences of active seniors regarding instant noodles themselves? Assuming that all four noodle dishes (instant noodles, Korean noodles, udon, and kalguksu) have the same price, they were asked what they would most like to eat. The most popular choice was 'instant noodles', at 45.88%. 'Kalguksu' came in second with 30.29%, followed by 'Korean noodles' (16.47%) and 'udon' (6.18%) in third and fourth place, respectively. When analyzed by age group, the highest proportion of respondents choosing 'instant noodles' was in the 40s and 50s, while 'kalguksu' was the most popular choice among those in their 60s, and 'Korean noodles' was the most popular choice among those in their 70s.

Impact Peoples' Aful service is the first professional lifestyle survey platform in Korea targeting the 40-60 generation. It helps advance the senior industry by building a database of the 40-60 generation, sharing trend diagnosis and forecasting data for companies targeting middle-aged adults, providing information on senior product reviews, and developing online work opportunities for seniors.

'Aful' is derived from the new word 'A generation', which refers to active seniors who have started their second chapter of life with high purchasing power and a relaxed lifestyle.

About Impact Peoples

Impact Peoples was established with the goal of proactively addressing the challenges of a super-aged society. It operates online platforms for seniors, connects middle-aged and older adults with jobs through senior job alliances, and ultimately aims to create an innovative senior business ecosystem.

Insight Report 2024 Active Senior Instant Noodle Trend: https://drive.google.com/file/d/1ZJLJ9YT9gttxvkC9B...

Website: http://www.aful.co.kr

Contact Information
Impact Peoples
UX Research Team
Joy Lyung Manager
02-2191-3725