- 액티브시니어가 선호하는 라면 제조 브랜드 1위는 ‘농심’ > 뉴스 - 스타트업 커뮤니티 씬디스
- 액티브시니어 98.6%는 평소 라면 섭취라면 조리 시 ‘조리법 시간대로’, ‘계란 파 등 추가재료 첨가’ 선호 시니어 소셜벤처 임팩트피플스가 ‘…, 스타트업에 종사하시는 여러분들의 놀이터 씬디스는 스타트업 커뮤니티 입니다.
98.6% of active seniors regularly consume ramen.
When cooking ramen, they prefer to follow the instructions on the package and add extra ingredients like eggs and green onions.
Impact Peoples, a senior social venture, has released the results of its '2024 Active Senior Ramen Consumption Patterns and Preferred Brand Survey'.
This survey was conducted from April 25th to May 8th through 'Aful,' Impact Peoples' 40-60s generation-focused lifestyle survey platform. A total of 345 men and women aged 40 and older participated.
First, active seniors aged 40 and older were asked if they regularly eat ramen. As a result, 98.55% of respondents answered that they do eat ramen. The percentage of respondents who eat ramen was high across age groups, with 100% of 40-year-olds, 98.94% of 50-year-olds, and 97.14% of 60-year-olds responding affirmatively.
When asked about their preferred ramen manufacturer, 'Nongshim,' the maker of popular brands like Shin Ramyun and Ansungtangmyun, was chosen by the majority of respondents (58.6%). 'Ottogi,' the producer of Jin Ramyun, Chamkae Ramyun, and Snackmyun, was the second most popular choice at 29.8%. 'Samyang' (8.6%) came in third, followed by 'Paldo' (2.5%).
To better understand active seniors' ramen consumption patterns, we asked them when they crave ramen. 49.12% of respondents said they crave ramen on rainy or snowy days, making it the most common response. Another 32.35% said they crave ramen on cloudy days.
Furthermore, when asked about their usual ramen cooking method, 35.29% of respondents said they cook ramen according to the package instructions, making it the most frequent response.
The next most common response (26.76%) was 'cooking it without regard to the instructions.' Responses of 'cooking it for a shorter time' and 'cooking it for a longer time' than recommended were 26.18% and 11.79%, respectively.
Next, we asked 40-60-year-olds if they add eggs and green onions when cooking ramen. A high percentage of respondents reported adding eggs (77.65%) and green onions (76.76%).
What are active seniors' preferences for ramen dishes themselves? Assuming that the price of four noodle dishes (ramen, cold noodles, udon, and kalguksu) is the same, we asked which dish they would most want to eat. 45.88% of respondents chose ramen as their preferred dish. Kalguksu came in second with 30.29% of the votes, followed by cold noodles (16.47%) and udon (6.18%). When analyzing these responses by age group, ramen was the most popular choice for those in their 40s and 50s. However, the most popular choice for those in their 60s was kalguksu, and for those in their 70s, it was cold noodles.
Impact Peoples' Aful service is the first domestic lifestyle survey platform dedicated to the 40-60 demographic. It builds a database of 40-60s data, provides trend analysis and forecasting data for companies targeting middle-aged and older adults, shares senior product reviews, develops online work opportunities for seniors, and contributes to the development of the senior industry.
Aful is derived from the neologism 'A Generation,' which refers to active seniors who have started a leisurely and rosy second act in life with strong purchasing power.
Impact Peoples Introduction
Impact Peoples was established with the goal of proactively addressing the challenges of a super-aged society. The company operates online platforms for seniors, connects mid-career and older adults with job opportunities through a senior job alliance, and aims to foster an innovative senior business ecosystem.
Insight Report 2024 Active Senior Ramen Trend: https://drive.google.com/file/d/1ZJLJ9YT9gttxvkC9B...
Website: http://www.aful.co.kr
Contact
Impact Peoples
UX Research Team
Joy Leoung, Manager
02-2191-3725
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