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Heybab, a Screen Golf Clubhouse Brand, Surpasses 500 Locations

  • Written Language: Korean
  • Country: All Countriescountry-flag
  • Sports

Created: 2024-05-28

Created: 2024-05-28 17:12

Million (CEO Seo Mu-jeong)'s screen golf range side dish brand, 'Heybob', announced on the 28th that it has surpassed 500 branches in just 9 months since its launch.

Heybob launched its 100th branch in January this year, following the opening of Golfzon Park Gwangju Yangsan Sky branch in August last year, and surpassed 500 branches in May.

A screen golf range side dish refers to a food and beverage service provided at screen golf range facilities, allowing customers to enjoy delicious food during their game, similar to a field golf course's snack bar. Heybob provides partner stores with a kitchen solution consisting of a table order-based order solution, over 100 menu items and recipes, and kitchen equipment.

Until now, screen golf ranges have relied on food delivery services to satisfy customers' food needs. While delivery services don't contribute to the store's revenue, they are difficult to prohibit, and waste disposal remains the responsibility of the store. On the other hand, screen golf ranges that adopt Heybob can resolve customers' food needs with Heybob's menu instead of delivery services, thereby generating additional revenue.

In particular, Heybob's profit margin reaches an average of 63.0% and a maximum of 84.8%, meaning that operators who adopt Heybob can earn higher additional profits compared to other screen golf side dish solutions despite the same effort.

Over 100 menu items specifically tailored for screen golf range customers are manufactured and supplied in single-serve packages. The key feature is the ultra-simple cooking method, which involves simply opening the package and boiling or heating the contents. This allows operators to create various meals, snacks, and side dishes in 5-10 minutes without needing to hire additional staff.

Heybob stated that exceeding 500 branches within less than a year of its launch signifies the market's recognition of Heybob's competitiveness, and it will continue to strive for maximizing screen golf range profits through the development of diverse menu items and reduced prices.

Heybob operates a tasting support team. If a store owner submits a tasting request through the website or representative phone number, the team visits the store and prepares and provides key menu items identical to the actual products. Q&A regarding the solution is also conducted on-site.

Million Introduction

Million is a company that operates the F&B Enabling Solution 'Heybob'. It provides a cooking solution, including a tablet PC-based ordering system, over 70 menu items and recipes that anyone can easily cook, and affordable ingredients, for screen golf ranges that lack cooking experience, space, or equipment to provide F&B services to their customers.

Website: http://heybob.kr

Contact
Million
Management Planning Division
Director Cho Hyeon-gi

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