Seoul National University of Science and Technology (SeoulTech) startup Plusdot, selected for the 2023 Initial Startup Package, announced on April 24 that it has been selected as an entrant company for the Ho Chi Minh IT Support Center in 2024, operated by the Information and Communication Industry Promotion Agency (NIPA).

Plusdot has been selected as an entrant company for the NIPA Ho Chi Minh IT Support Center (Source=Plusdot).

The Ho Chi Minh IT Support Center is a facility established to support the entry and business of domestic ICT companies into the Southeast Asian market, including Vietnam, and is located on Le Duan Street, the financial and administrative center of Ho Chi Minh City, Vietnam.

From April 11th to the 24th, NIPA recruited entrant companies for the Ho Chi Minh IT Support Center in 2024, targeting promising domestic ICT companies that are expanding into Southeast Asia with Vietnam as their base. The recruitment scale is 2 companies. NIPA provides support to entrant companies, including △office space and meeting rooms △local legal, accounting, and labor consulting △marketing strategy development △investment attraction linkage with distribution channel partner companies △participation in local events such as exhibitions and investment consultations.

Plusdot operates ‘Eventplus’, a platform that connects event organizers and event-related companies for events, MICE (meetings, incentives, conventions, and exhibitions). Through this, it helps organizers conduct events more efficiently and effectively. Plusdot has been growing rapidly since its founding in 2020, recording an annual sales growth rate of over 150%.

The reason why Plusdot applied to the Ho Chi Minh IT Support Center is through SeoulTech’s ‘Global Market Entry Exploration Group (Vietnam)’ program. The Global Market Entry Exploration Group is a program aimed at supporting the global expansion of promising early-stage startup companies that wish to enter overseas markets.

Companies participating in the Global Market Entry Exploration Group visited Vietnam last March and conducted △market research for local company visits and sales channel development △mentoring to enhance market entry feasibility △global demo day △networking through matching with local buyers.

Through the Global Market Entry Exploration Group, Plusdot directly confirmed the feasibility of its business in Vietnam and applied to the Ho Chi Minh IT Support Center to realize its global expansion. Plusdot plans to secure the necessary infrastructure and network locally by entering the Ho Chi Minh IT Support Center and develop Vietnam-specific event management solutions, hire local personnel, and localize its services.

"Being selected as an entrant company for the Ho Chi Minh IT Support Center, which selects only two companies, is recognition of our business feasibility in the local market," said Jun-Hyuk Kim, CEO of Plusdot. "We expect to establish a solid foundation for rapid adaptation and growth in the Vietnamese market through our selection as an entrant company." He also emphasized that "we will do our best to become a recognized event brokerage platform in Vietnam through smooth localization."

Contact
Plusdot
Content Marketing Team
Manager Seo-Yeon Kim
02-2632-9077

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