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Solution to help effectively operate influencer marketing on a direct store
Easily operate partner marketing on your direct store through LinkD
Rafdi, an e-commerce solution startup, announced on the 28th that it has launched an affiliate discount feature for its direct store partner solution, 'LinkD'.
LinkD is a solution that helps you effectively operate influencer marketing on your direct store. With LinkD, you can easily operate partner marketing on your direct store.
Recently, 'Ditto' consumption has become a trend in the distribution industry. Ditto is a Latin word meaning 'me too,' and it refers to the consumption trend of purchasing products following influencers. This is considered a consumption characteristic of the 'Z+Alpha' generation, also known as 'digital natives' (a generation that has grown up in a digital environment since childhood).
However, marketing using influencers requires various tasks, from external recruitment to performance measurement, reward settlement, and data analysis, which can be time-consuming and costly. This often puts a significant burden on marketing managers.
LinkD is a direct store partner solution that supports the entire influencer marketing cycle, including the tasks mentioned above. Marketing managers can resolve complex tasks, excluding planning, through LinkD. In particular, by utilizing the newly launched affiliate discount feature, they can maximize marketing effectiveness by selling products at a special discounted price to followers who access through the influencer's unique link.
Se Yong Oh, CEO of Rafdi, said, "The number of cases using LinkD to operate effective marketing is increasing. Starting with daily necessities, LinkD is being used in various direct stores, including food, fashion, and pet supplies, to achieve marketing effectiveness. We will continue to help direct stores effectively build their brands with influencers."
Meanwhile, Rafdi has changed its company name from Uzu Labs to Rafdi and its service name from Shopping Partners to LinkD along with the launch of this new feature.
Rafdi Introduction
Rafdi (formerly Uzu Labs) is an e-commerce solution startup. It operates LinkD (formerly Shopping Partners), a direct store partner marketing solution. LinkD is a solution that helps direct stores operate partner programs like Coupang Partners. Rafdi has been attracting a lot of attention in the market, including being selected as the best partner of Cafe24 in 2023.
Website: https://lafd.kr/
Contact
Rafdi
Se Yong Oh, CEO
02-2088-2872
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