Samsung Electronics' 'Gift Funding' has become a new gift trend for Gen Z and Millennials, helping to alleviate the financial burden of gift-giving.
It allows for the purchase of various products, such as smartphones and air conditioners, through group funding, and supports multiple card payments.
Having achieved 10,000 purchases in just four months since its launch, it has gained popularity among Gen Z and Millennials, and further expansion of services is planned.
MZ generation drives Gift Funding to surpass 10,000 purchases within 4 months of launch
Smartphones, air conditioners, and monitors are the most popular purchased products.
The ability for multiple people to participate and reduce the cost burden, along with the option for multiple card payments, has contributed to its popularity.
Samsung Electronics' 'Gift Funding' is gaining immense popularity among the MZ generation, establishing itself as a new gifting culture.
Samsung Electronics revealed that over half of the 'Gift Funding' purchasers are MZ generation, and the service has surpassed 10,000 purchases in about 4 months since its launch on May 16th.
MZ generation (early 1980s to mid-2000s)
The most popular products purchased through 'Gift Funding' are △smartphones △air conditioners △monitors △TVs △and laptops.
Samsung Electronics' 'Gift Funding' is a service that allows multiple individuals to participate in a funding format to purchase a single product. This makes it possible to give and receive desired products as gifts without the price burden, making it popular for special occasions like weddings, housewarmings, birthdays, and graduations.
Consumers can select the desired product, such as home appliances or mobile devices, on Samsung.com and generate a participation link. By sharing this link, acquaintances can contribute any amount towards the product's price as a congratulatory gesture.
Samsung Electronics attributes the popularity of 'Gift Funding' to its ability to reduce product selection concerns and ease the financial burden by allowing multiple individuals to contribute to a gift.
Furthermore, the ability to utilize multiple cards for payment allows users to maximize benefits from each card when splitting the payment, enhancing its practicality.
Samsung Electronics explains that 'Gift Funding' is pioneering a shift in gift-giving culture by providing a new, simple, and convenient way to express congratulatory sentiments. They also stated that they plan to continue introducing various services and benefits for consumers in the future.
Meanwhile, Samsung Electronics is conducting a 'Gift Funding' comment event, offering Starbucks coffee coupons and department store gift certificates to randomly selected participants.
More detailed information about Samsung Electronics' 'Gift Funding' can be found on Samsung.com (https://www.samsung.com/sec/event/giftfunding).
Samsung Electronics Introduction
Samsung Electronics is a global leader with expertise in semiconductors, telecommunications, digital media, and digital convergence technologies. Samsung Electronics is comprised of five divisions: Digital Appliances, Digital Media, LCD, Semiconductor, and Telecommunications Networks. As one of the fastest-growing brands globally, Samsung Electronics is a leading innovator in smartphones, digital TVs, memory semiconductors, OLED, and TFT-LCD technologies.
Website: http://www.samsung.com/sec
Contact Samsung Electronics Public Relations The SMC Group_The Communications Younghyun Cho