Reebok offers a customized digital sneaker creation service through 'Reebok Impact', an Instagram AI-powered service.
Collaborating with Futureverse, users can create AI-designed sneakers based on photos and utilize them in various virtual environments like games.
Reebok aims to revolutionize the digital fashion landscape and provide unique customer experiences, continuing its innovation in bridging the virtual and real worlds.
Reebok, an iconic and innovative sports culture brand, announced the launch of 'Reebok Impact,' a customized AI fashion experience on Instagram, on the 13th. Reebok Impact expands the boundaries of sneaker culture by providing consumers with new technology and enabling the creation of customized digital sneakers infused with AI.
Sneaker enthusiasts worldwide can send a photo to ‘@reebokimpact’ via Instagram DM to have it immortalized as a Reebok digital sneaker. Through real-time chat, Futureverse's AI creates a customized sneaker that matches the image's color and style. Users can choose from one of three Reebok models—the Pump, Classic Leather, or Club C—and customize their digital sneakers with the AI-generated art. Furthermore, the original photo memory used to create the digital sneaker is stored on the sneaker's sole, representing the impact of memories on the soul.
Users can create up to four digital sneakers for free and share or purchase them as game files compatible with Unreal Editor for Fortnite (UEFN) or Roblox. It is also interoperable with various virtual experiences that will be released in the future, including the recently announced AAA MMO game 'OPEN' from Ready Player One's creators.
Reebok CEO Todd Krinsky stated, “We are incredibly excited to announce the launch of Reebok Impact, a significant milestone in Reebok's commitment to innovation and technology. We are thrilled to partner with Futureverse to explore new and engaging ways to bring the brand's spirit to a wider audience. We look forward to leveraging Reebok Impact to revolutionize the digital fashion landscape and provide customers with unique and immersive experiences.”
With the continued popularity of avatar wearables, Reebok and Futureverse have presented an innovative roadmap to further bridge the virtual and real worlds. In addition to designing digital sneakers, users can also experience incentives for purchasing sneakers within Reebok Impact.
Reebok Impact is the first product launched from the partnership announced last year between Reebok and Futureverse, aimed at creating innovative AI, Web3, blockchain-based gaming, and metaverse experiences for consumers and expanding product interactions across the Reebok ecosystem.
Futureverse Introduction
Futureverse provides the technological and cultural infrastructure for an open metaverse where creators, businesses, and communities can co-create the future. Through innovative AI and metaverse technologies enabling open, scalable, and interoperable apps, games, and experiences, it delivers user-friendly experiences. More information can be found on their website.
Website: https://www.futureverse.com/
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