This is an AI translated post.
How to Play: Selected as a Growth Tourism Venture, Leading the 'Wellness Craze' in Rural Tourism
- Writing language: Korean
- •
-
Base country: All countries
- •
- Others
0000-00-00 00:00:00
Select Language
Summarized by durumis AI
- BabaGround has been selected for the Ministry of Culture, Sports and Tourism's 'Growth Tourism Venture' and the Ministry of Agriculture, Food and Rural Affairs' 'Rural CREATOUR' project. In 2024, BabaGround plans to develop and operate wellness travel products for active senior women in Gochang and Geochang counties.
- BabaGround is a specialized rural tourism company that operates 'How to Play', a wellness travel recommendation service for the 50-60 generation, with over 10,000 paying customers. Through this project, BabaGround aims to lead wellness tourism utilizing rural resources.
- In Gochang, we will develop healing programs amidst nature, including Seonunsan Mountain and mudflat experiences. In Geochang, we will offer programs that seek rest and health at the Gajo Hot Spring Resort, Anti-Aging Healing Land, and other facilities.
2024 ‘Rural CREATOUR’ project, selected as a partner with Gochang County and Geochang County
Expectations for the role of a rural tourism game changer with ‘Growing Tourism Venture’ & ‘Rural CREATOUR’ as two wings
‘Nonunbub’, the operator of ‘Nonunbub’, announced that it was selected as a ‘Growing Tourism Venture’ in the ‘15th Tourism Venture Business Competition’ hosted by the Ministry of Culture, Sports and Tourism. It reflected social changes such as an aging society and an increase in single-person households and presented an innovative idea to provide personalized wellness experiences.
A total of 140 projects were selected for the competition, including the travel recommendation service for the 5060 generation by ‘Nonunbub’. Among them, projects selected as ‘Growing Tourism Ventures’ will be awarded a business subsidy of at least 50 million won and up to 100 million won, as well as specialized programs and a tourism venture certificate signed by the Minister.
Currently, ‘Nonunbub’ operates a travel community platform for active seniors called ‘Nonunbub’, and the number of paid customers for its rural tourism ‘wellness travel’ developed from the actual consumer perspective has exceeded 10,000.
Recently, the rural tourism industry has entered an era of paradigm shift from a supplier-centric to a consumer-centric approach. Travel trends are also shifting from large-scale group tours to small-scale FIT (Free Independent Travel) tourists, and rural tourism business models are also evolving from group-oriented low-cost experience products to high-value travel products for a small number of customers.
Especially amid such innovation and change in rural tourism, ‘Nonunbub’ was selected as a partner of two local governments (Gochang, North Jeolla Province and Geochang, South Gyeongsang Province) in the ‘Rural CREATOUR’ project of the Ministry of Agriculture, Food and Rural Affairs last month, and is developing wellness tourism content. They plan to create differentiated wellness travel products that reflect the leisure needs of active senior women by utilizing clean nature and cultural resources while leveraging the charms of the two regions.
Gochang, a healing sanctuary embracing the world
In Gochang, they plan to develop programs that allow participants to experience wellness and healing in nature, such as Seonunsan Mountain, mudflat experiences, cave fermentation farms, and barley fields. Through programs linked to the lavender festival, bokbunja and watermelon festivals, and mudflat festivals, participants can experience the unique culture and nature of the region in depth.
Geochang, a mysterious wellness destination
In Geochang, they plan to develop wellness programs where participants can find peace and beauty in the pristine nature of the Gajo Onsen Resort, Anti-Aging Healing Land, Changpo Garden, and Gamaksan Mountain. These programs will be a fascinating experience for active seniors seeking health and beauty.
‘Nonunbub’, the only OTA (Online Travel Agency) among travel agencies selected for the Rural CREATOUR project, is a platform that provides differentiated wellness solutions in three aspects: wellness content, community, and travel products. It provides wellness content for active senior women, such as exercise, nutrition, and mental care, through its app, and operates a reliable community with 40,000 members to help people find safe travel companions. ‘Nonunbub’ has already introduced hit wellness tourism products that utilize rural resources through collaboration projects with various local governments, such as ‘Gochang Shimdream’, ‘Andong Toraktodak’, ‘Healing to Iksan’, ‘Buaneuro’, ‘Stay at My Mother's Home in Gangjin’, and ‘Namyang Wellness Stay’.
“Nonunbub” wants to contribute to the shift from a supplier-centric to a consumer-centric approach in rural tourism,” said Heo Jeong, CEO of ‘Baba Ground’. He added, “Being selected for the Rural CREATOUR project is an opportunity to introduce the wellness travel culture we pursue to a wider audience. We will provide a more sophisticated travel experience to everyone who will be with us in Geochang and Gochang.”
Baba Ground Introduction
Baba Ground is a company that improves digital accessibility to health and leisure life for the active senior generation through information technology, and operates a community-based wellness platform service called ‘Nonunbub’. In particular, it is differentiated from existing platforms in that it provides programs that can meet the physical health and emotional healing needs of active senior women who are going through a difficult time due to aging, loneliness, and menopause. The main programs include safe impromptu gatherings enjoyed primarily by women, wellness travel in rural areas, and health coaching management programs.
Website: https://nonunbub.com/
Contact
Baba Ground
B2B Business Team
Noh Yu-jin, Team Leader
02-3661-0116
