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2024 Rural Creatour (CREATOUR) Project, Gochang-gun and Geochang-gun Selected as Partners
Growth Tourism Venture & Rural Creatour are expected to play the role of a game changer in rural tourism with their 'two wings'.
The operator of 'Nonunbub' (노는법), Babaground, announced that it has been selected for the 'Growth Tourism Venture' in the '15th Tourism Venture Business Competition' hosted by the Ministry of Culture, Sports and Tourism. This selection was based on an innovative idea that reflects social changes such as the super-aged society and the increasing number of single-person households, providing personalized wellness experiences.
A total of 140 projects, including Babaground's wellness travel recommendation service for the 5060 generation, were selected for this Tourism Venture Business Competition. Among them, the selected projects for the Growth Tourism Venture will receive business development funding of at least 50 million won and up to 100 million won, as well as specialized programs and a tourism venture certificate signed by the Minister.
Currently, Babaground operates 'Nonunbub' (노는법), a travel community platform for active seniors, and has exceeded 10,000 paid customers for its rural tourism 'Wellness Travel' developed from the perspective of actual consumers.
Recently, the rural tourism industry has entered an era of paradigm shift from a supplier-centric approach to a consumer-centric approach. Travel trends are also shifting from large-scale group tours to small-scale FIT (Free Independent Travel) tourists, and rural tourism business models are evolving from group-based low-cost experience programs to high-value-added travel programs for a small number of customers.
Especially amidst this innovation and change in rural tourism, Babaground's 'Nonunbub' (노는법) was selected as a partner for two local governments (Jeonbuk Gochang and Gyeongnam Geochang) in the Ministry of Agriculture, Food and Rural Affairs' 'Rural Creatour (CREATOUR)' project last month, and is currently developing wellness tourism content. By leveraging the charms of the two regions, they plan to introduce differentiated wellness travel products that reflect the leisure needs of active senior women, utilizing clean nature and cultural resources.
Gochang, a Healing Sanctuary that Embraces the World
In Gochang, they plan to develop programs where participants can experience wellness and healing amidst nature, including Seonunsan Mountain, mudflat experiences, cave-aged fermentation farms, and barley fields. By linking these programs with the Lavender Festival, Bokbunja and Watermelon Festivals, and the Mudflat Festival, participants can experience the region's unique culture and nature in depth.
Geochang, the Mystical Wellness Destination
In Geochang, they plan to develop wellness programs that focus on rest and rejuvenation amidst the pristine nature of the Gajeo Hot Spring Resort, the Anti-Aging Healing Land, Changpowon, and Gamaksan Mountain. These programs will be a captivating experience for active seniors seeking health and beauty.
As the only OTA (Online Travel Agency) among travel agencies selected for the Rural Creatour project, 'Nonunbub' (노는법) is a platform that provides differentiated wellness solutions in three aspects: wellness content, community, and travel products. It provides wellness content for active senior women, including exercise, nutrition, and mental health management, through its app. It also operates a reliable community with 40,000 members to help them safely find travel companions. In the past, 'Nonunbub' (노는법) has already showcased hit wellness tourism products utilizing rural resources through collaborative projects with various local governments, including 'Gochang Sseumdream', 'Andong Toraktodak', 'Healing to Iksan', 'Buaneuro', 'Gangjin Cheonjeongeseo Jago Olge', and 'Namhae Wellness Stay'.
Babaground CEO Heo Jeong expressed his ambition, stating, "We want 'Nonunbub' (노는법) to contribute to the transition of rural tourism from a supplier-centric perspective to a consumer-centric perspective." He also added, "This selection for the Rural Creatour project is an opportunity for us to introduce the wellness travel culture we pursue to a wider range of people. We will deliver a more refined travel experience to everyone who joins us in Geochang and Gochang."
Babaground Introduction
Babaground is a company that improves digital accessibility to health and leisure activities for the active senior generation using information technology, and operates the community-based wellness platform service 'Nonunbub' (노는법). The key differentiator from existing platforms is its provision of programs that meet the physical health and emotional healing needs of active senior women who are experiencing difficulties during aging, loneliness, and menopause. Primarily, it offers safe impromptu gatherings for women, wellness travel in rural areas, and health coaching management programs.
Website: https://nonunbub.com/
Contact
Babaground
B2B Business Team
Team Leader No Yu-jin
02-3661-0116
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