- 아웃도어 플랫폼 페어플레이, 2023년 등산여행상품 매출 2888% 증가 > 뉴스 - 스타트업 커뮤니티 씬디스
- 아웃도어 여행상품 및 해외트레킹 상품의 성장으로 매출 급증 알앤원은 자사가 운영하는 아웃도어 앱 ‘페어플레이’의 2023년 등산여행상품 매출이…, 스타트업에 종사하시는 여러분들의 놀이터 씬디스는 스타트업 커뮤니티 입니다.
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Outdoor Platform Fairplay Sees 2888% Increase in Hiking Tour Sales in 2023
Post summarized by durumis AI
- Fairplay's 2023 hiking tour product sales surged by 2888% year-on-year, reaching 600 million KRW.
- FePlShuttle, the launch of overseas trekking products, and the outdoor boom among the MZ generation have driven rapid growth, and the brand shuttle service is also expanding B2B sales.
- Moving forward, the company plans to become an outdoor super app through initiatives such as operating offline outdoor hubs, strengthening overseas trekking and brand marketing, and introducing e-commerce features.
Surging revenue driven by the growth of outdoor travel packages and overseas trekking products
R&One announced on the 13th that its outdoor app, 'Pairplay,' recorded a total of 600 million KRW in hiking tour package revenue in 2023, representing a 2888% increase year-on-year.
R&One explained that the sharp increase in revenue was achieved by successfully targeting the needs of MZ generation individuals who have become immersed in outdoor activities since the COVID-19 pandemic, through 'Pepl Shuttle,' a domestic hiking tour service launched in collaboration with Kakao Mobility in January of last year, and overseas trekking tour packages launched in August of last year.
Furthermore, since November of last year, Pairplay has been conducting a 'Brand Shuttle' service with various outdoor brands such as Reebok, NEPA, Andar, Decathlon, and Hydrogen, where participants in their 20s and 30s who are interested in fitness and health receive products, experience them firsthand, and promote the brands. Based on a solid outdoor community, Pairplay is providing optimal marketing solutions to outdoor brands, leading to a continuous expansion of related B2B revenue.
R&One's Director Do Hyung-ho said, "We have achieved rapid revenue growth thanks to the explosive response from outdoor enthusiasts to domestic hiking tour packages that take them to famous mountains across the country, along with overseas trekking tour packages." He added, "This year, we aim to establish Pairplay as a true outdoor super app by operating offline outdoor hubs, expanding overseas trekking and brand marketing agency services, and introducing a commerce feature that allows users to share reviews of outdoor fashion/gear and make purchases directly."
Meanwhile, R&One has been recognized for its excellence as an outdoor startup through its selection and successful completion of numerous government-funded projects, including the TIPS program selection by the Ministry of SMEs and Startups in 2022, the Sports Accelerating Program selection by the Korea Sports Promotion Foundation, the Outstanding Graduation from the Ministry of SMEs and Startups' Youth Startup School in 2023, and the Korea Tourism Organization's Tourism Venture Award in 2023.
About R&One
R&One is the operator of the outdoor app 'Pairplay.' Pairplay is an outdoor app that provides services essential for outdoor activities, including 'Pepl Shuttle,' a hiking bus service operating to mountains across the country, 'Overseas Trekking' for traveling to famous outdoor tourist destinations overseas, 'Certification Map' for verifying locations like mountain peaks, 'Feed' for sharing outdoor content, and 'Commerce' for sharing reviews of outdoor fashion/gear and making purchases.
Website: https://www.instagram.com/pairplay_offic...
Contact
R&One (Pairplay)
Business Development
Director Do Hyung-ho