This is an AI translated post.
Mimibox Enters Strategic Partnership with Silicon Two
- Writing language: Korean
- •
-
Base country: All countries
- •
- Beauty
0000-00-00 00:00:00
Select Language
Summarized by durumis AI
- Mimibox enters into a business agreement with Silicon Two to accelerate its global K-beauty market expansion.
- Mimibox plans to enhance its successful model in the U.S. market, centered around its No. 1 North American brands 'Kaja' and 'Nooni', and expand into the global market.
- Mimibox has proven its unique competitive edge in the North American market through the successful launch of its TikTok Shop in the U.S., and plans to support the global entry of promising K-beauty brands through its collaboration with Silicon Two.
North America's No. 1 K-beauty brand 'Kaja', along with 'Nooni', is set to expand globally.
Mimibox, a global K-beauty company, announced that it has signed a memorandum of understanding (MOU) with Silicon Two, a cosmetics distributor, to accelerate its growth in the global market.
This partnership centers around Mimibox's K-beauty brands, 'Kaja' and 'Nooni,' which lead the North American market. Both brands have achieved successful results, ranking first in their categories at major North American retailers such as Sephora and Amazon.
'Kaja' is a K-beauty brand that made its global debut through a collaboration with Sephora in the United States, becoming the first of its kind. It has gained popularity for its diverse color variations and 100% cruelty-free products. 'Kaja' has amassed over 1.7 million followers on TikTok in the United States, placing it among the top five global beauty brands and garnering a significant fanbase. Additionally, 'Nooni' offers convenient and effective skincare products, primarily sold through Amazon, and has recently expanded into large retailers such as JCPenney.
These brands have garnered attention in the global market by gaining word-of-mouth recommendations from customers for their natural ingredients, effective products, unique formulations and designs, and easy-to-use features, going viral on social media platforms like TikTok. Through collaboration with Silicon Two, Mimibox plans to enhance its successful model in the United States, thereby not only increasing sales in the local market but also rapidly expanding its reach into other global markets to further boost revenue.
Silicon Two plans to foster not only the growth of these brands but also strategic partnerships through its collaboration with Mimibox. Mimibox has been stably operating its US branch for 10 years since 2014, and recently successfully launched the first TikTok Shop in Korea, demonstrating its unmatched competitive advantage in the North American market.
Mimibox and Silicon Two aim to drive growth for both companies through this partnership, while also actively contributing to creating an environment that allows potential K-beauty brands to enter the US and global markets.
About Mimibox
Mimibox is a K-beauty company founded by CEO Hyung Seok Ha with the belief of introducing Korea to the world. It is a foreign company headquartered in San Francisco, USA. The company has secured over $200 million in funding from leading venture capital firms in Silicon Valley, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, and Y Combinator. In 2018, Mimibox launched its color cosmetic brand, 'KAJA (Kaja)', through a collaboration with Sephora in the United States, marking a first for the world. Since then, the company has focused on continuously expanding into the North American market, further solidifying its position through collaborations with major online and offline retail partners such as Amazon, ULTA Beauty, Macy’s, and Nordstrom.
Website: https://www.mbx.co/
Contact
Mimibox (MBX)
Global Human Resource Team
Youngmin Ryu, HR Manager
+82-2-6205-3003
