North America's No. 1 K-beauty brand, ‘Kaja,’ along with ‘Nooni,’ is poised for global expansion.
Mimibox, a global K-beauty company, announced that it has signed a Memorandum of Understanding (MOU) with Silicon Two, a cosmetics distributor, to accelerate its growth in the global market.
This partnership centers around Mimibox's leading K-beauty brands in the North American market, ‘Kaja’ and ‘Nooni.’ These brands have already achieved remarkable success, capturing the top spot in their categories at major North American retailers like Sephora and Amazon.
‘Kaja’ is a K-beauty brand that made its global debut through a collaboration with Sephora in the US, a first for any K-beauty brand. It has garnered consumer love for its diverse color variations and 100% cruelty-free products. With 1.7 million TikTok followers in the US, ‘Kaja’ has secured a position among the top 5 global beauty brands, building a strong fanbase. Meanwhile, ‘Nooni’ offers simple yet effective skincare products and is primarily sold on Amazon. Recently, it has expanded its distribution to major retailers like JCPenney.
These brands have gained significant attention in the global market, going viral on social media platforms like TikTok through word-of-mouth recommendations driven by their natural ingredients, effective products, unique formulations and designs, and user-friendly applications. Through this collaboration with Silicon Two, Mimibox plans to refine its successful US model, increasing sales domestically and rapidly expanding into other global markets to further boost revenue.
Through this collaboration with Mimibox, Silicon Two aims to not only foster the growth of these brands but also to cultivate a strategic partnership. Mimibox has successfully operated its US subsidiary for 10 years since 2014. Recently, it became the first Korean company to successfully launch a TikTok Shop in the US, demonstrating its unrivaled competitiveness in the North American market.
Mimibox and Silicon Two aim to not only achieve mutual growth through this partnership but also actively contribute to creating an environment where promising K-beauty brands can enter the US and global markets.
About Mimibox
Mimibox is a K-beauty company founded by Hyung Seok Ha with the belief of introducing Korea to the world. It is a foreign-owned company headquartered in San Francisco, USA. Mimibox has secured over $200 million in investments from leading Silicon Valley venture capital firms such as Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, and Y Combinator. In 2018, it launched its color cosmetic brand, ‘KAJA (Kaja),’ through a collaboration with Sephora in the US, a world first. Since then, Mimibox has continued to focus on expanding its presence in the North American market, further strengthening its position through partnerships with major online and offline retailers such as Amazon, ULTA Beauty, Macy’s, and Nordstrom.
Website: https://www.mbx.co/
Contact
Mimibox (MBX)
Global Human Resource Team
Youngmin Ryu, HR Manager
+82-2-6205-3003
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