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Competition in the Korean Streaming Platform Market Heats Up... Hakuna Leverages 'Communication' Content to Attract Streamers
Post summarized by durumis AI
- In the domestic streaming market, where the competition to secure streamers is becoming more intense, Hakuna Live is highlighting its two-way communication features as a key strength.
- Hakuna is striving to attract streamers by offering host-friendly features such as guest mode and beauty filters, and by strengthening partnerships.
- In particular, the company is strengthening its communication-focused content competitiveness by recruiting former Twitch Korea CEO, Ha Kyung, and collaborating with influencers.
The domestic streaming market is becoming increasingly competitive, with platforms vying to secure popular streamers and create compelling content.
Hyperconnect's 'Hakuna Live' differentiates itself through interactive content that enables two-way communication between hosts and viewers.
Following the withdrawal of a global streaming service from the Korean market in February, the domestic streaming landscape has entered a new phase of intense competition. As of February, this global platform had approximately 7,000 streamers in Korea and 2.52 million monthly active users (MAU). These 7,000 streamers are now free agents, seeking new platforms to call home.
With streamers flocking to new platforms, competition among them has intensified to attract these talents. In particular, platforms are focusing on strengthening their core offerings to secure 'popular streamers' and differentiate themselves.
Hyperconnect's 'Hakuna,' a global video streaming platform, is a social live streaming service that offers a broadcast environment optimized for real-time communication based on its unique WebRTC technology. It provides a seamless high-definition, high-quality live streaming experience and two-way communication features, creating the optimal communication environment for hosts who want to interact with their fans.
Unlike other platforms that typically rely on chat boxes for host-viewer interaction, Hakuna offers a 'Guest Mode' feature that allows viewers or other hosts to participate in conversations through video. Recently, Hakuna updated its features with 'Beauty Filters,' enabling hosts to create a polished video environment without the need for external lighting or editing software. This enhances convenience for hosts, allowing them to broadcast effortlessly from anywhere.
In April, Hakuna demonstrated its strong commitment to strengthening host partnerships by appointing former Twitch Korea CEO, Ha Kyung Lee, as its Head of Korea Business. Since then, they have recruited Go Mal Sook, an Instagram influencer with 460,000 followers, as a new creator. This signifies Hakuna's focus on attracting a diverse range of hosts known for their strong engagement with their audience. Furthermore, Hakuna is continuously enhancing its host revenue program and building partnerships that foster long-term growth for both Hakuna and its hosts. This emphasizes the platform's dedication to creating a streamer-friendly environment.
Website: https://hyperconnect.com/
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Yulim Kim