- 한국 스트리밍 플랫폼 경쟁 본격화… 하쿠나, 스트리머 유치 위해 ‘소통’ 콘텐츠 승부수 > 뉴스 - 스타트업 커뮤니티 씬디스
- 국내 스트리밍 시장, 인기 스트리머 확보 및 콘텐츠 경쟁 치열해져하이퍼커넥트 ‘하쿠나 라이브’, 호스트와의 양방향 소통 콘텐츠로 차별화 한 글로…, 스타트업에 종사하시는 여러분들의 놀이터 씬디스는 스타트업 커뮤니티 입니다.
The domestic streaming market is becoming increasingly competitive, with platforms vying to secure popular streamers and create compelling content.
Hyperconnect's 'Hakuna Live' differentiates itself through interactive content that enables two-way communication between hosts and viewers.
Following the withdrawal of a global streaming service from the Korean market in February, the domestic streaming landscape has entered a new phase of intense competition. As of February, this global platform had approximately 7,000 streamers in Korea and 2.52 million monthly active users (MAU). These 7,000 streamers are now free agents, seeking new platforms to call home.
With streamers flocking to new platforms, competition among them has intensified to attract these talents. In particular, platforms are focusing on strengthening their core offerings to secure 'popular streamers' and differentiate themselves.
Hyperconnect's 'Hakuna,' a global video streaming platform, is a social live streaming service that offers a broadcast environment optimized for real-time communication based on its unique WebRTC technology. It provides a seamless high-definition, high-quality live streaming experience and two-way communication features, creating the optimal communication environment for hosts who want to interact with their fans.
Unlike other platforms that typically rely on chat boxes for host-viewer interaction, Hakuna offers a 'Guest Mode' feature that allows viewers or other hosts to participate in conversations through video. Recently, Hakuna updated its features with 'Beauty Filters,' enabling hosts to create a polished video environment without the need for external lighting or editing software. This enhances convenience for hosts, allowing them to broadcast effortlessly from anywhere.
In April, Hakuna demonstrated its strong commitment to strengthening host partnerships by appointing former Twitch Korea CEO, Ha Kyung Lee, as its Head of Korea Business. Since then, they have recruited Go Mal Sook, an Instagram influencer with 460,000 followers, as a new creator. This signifies Hakuna's focus on attracting a diverse range of hosts known for their strong engagement with their audience. Furthermore, Hakuna is continuously enhancing its host revenue program and building partnerships that foster long-term growth for both Hakuna and its hosts. This emphasizes the platform's dedication to creating a streamer-friendly environment.
Website: https://hyperconnect.com/
Contact
Hyperconnect PR Agency
KPR
Yulim Kim
Comments0