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스타트업 커뮤니티 씬디스 (SeenThis.kr)

K-POP and Korean dramas are driving the Korean language learning boom

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Summarized by durumis AI

  • Online language learning platform 'Preply' has released survey results showing a surge in Korean language learning worldwide.
  • The number of Korean language learners has increased by 49% in the past year, with a particularly high increase of 68% in Europe.
  • This is due to the increasing interest in Korean culture, such as Korean dramas and K-pop, which has motivated people to learn the Korean language.

Online language learning platform 'Preply', trend analysis on the global Korean language learning craze

The number of students learning Korean increased by 49% in the past year… Interest in Korean culture has led to Korean language learning

Preply, an online language platform, conducted a survey on the Korean language learning craze and announced the results.

According to Preply's survey, the number of Korean students taking Korean language classes has increased by 49% in the past year due to the surge in popularity of Korean culture around the world. This is 9% higher than the average annual growth rate of other languages. In particular, the number of students learning Korean in Europe increased by 68%, showing a high growth rate.

The main reason for learning Korean was 'hobby'. While 28% of those learning general foreign languages learn languages for career development or self-development, those learning Korean chose 'hobby' as the biggest reason for learning Korean. This shows that interest in Korean culture is leading to Korean language learning.

According to Google Trends, searches for Korean dramas and K-pop have increased significantly in various countries. Over the past 10 years, searches for the keyword 'K-pop' have increased by 462.5%, and searches for 'K-drama' have also increased by 48%. In particular, it recorded a high increase of 742% between 2005 and 2015. Various countries, including Taiwan, the Philippines, Indonesia, Kyrgyzstan, Vietnam, India, and the United States, have shown great interest in Korean dramas.

Silvia, a Korean tutor at Preply, said, "The charm of Korean classes comes from the cultural influence of K-pop and K-drama, which provides a unique and enjoyable learning experience." "Cultural interest is a good motivation and tool for learning language."

Preply is an online language learning platform that provides 1:1 native speaker video English lessons and other services, and you can learn all languages in the world, including Korean, English, Japanese tutoring, and Chinese tutoring.

You can find more details about Preply's announcement on the Korean language learning craze on the official Preply blog.

※ Preply official website: https://preply.com/ko
※ Preply online English tutoring: https://preply.com/ko/online/english-tutors

Preply introduction

Preply is an online video tutoring platform that connects over 32,000 tutors from 180 countries with millions of students learning languages. It uses a machine learning algorithm to match students with tutors, and the selected tutors provide customized personalized tutoring plans that fit the student's budget, schedule, and current knowledge.

Website: https://preply.com/ko

Contact
Preply(Preply) Public Relations
Seeders Agency
Eunhye Kim

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