스타트업 커뮤니티 씬디스 (SeenThis.kr)

K-Pop and Korean Dramas Fuel Korean Language Learning Boom

  • Written Language: Korean
  • Country: All Countriescountry-flag
  • Entertainment

Created: 2024-05-22

Created: 2024-05-22 10:23

Online language learning platform ‘Preply’ analyzes the global trend of Korean language learning.

A 49% increase in Korean language learners over the past year… Interest in Korean culture leads to Korean language learning.

Online language platform Preply conducted a survey on the Korean language learning craze and released the results.

According to Preply's survey, the number of Korean language students taking Korean language lessons has increased by 49% over the past year due to the surge in popularity of Korean culture worldwide. This is 9% higher than the average annual growth rate of other languages. Notably, the number of Korean language learners in Europe has seen a significant increase of 68%.

The primary reason for learning Korean was ‘hobby’. While 28% of those learning general foreign languages do so for career development or self-improvement, Korean learners primarily choose ‘hobby’ as their main motivation for learning the language. This indicates that interest in Korean culture is driving individuals to learn Korean.

Indeed, Google Trends reveals a significant increase in searches for Korean dramas and K-pop across various countries. Over the past 10 years, searches for the keyword ‘K-pop’ have surged by 462.5%, and searches for ‘K-drama’ have risen by 48%. Specifically, the period between 2005 and 2015 witnessed a remarkable surge of 742%. Various countries, including Taiwan, the Philippines, Indonesia, Kyrgyzstan, Vietnam, India, and the United States, have shown a keen interest in Korean dramas.

Silvia, a Korean tutor at Preply, commented, “The appeal of Korean language classes stems from the cultural influence of K-pop and K-drama, providing a unique and enjoyable learning experience.” She added, “Cultural interest serves as a great motivator and tool for language learning.”

Preply is an online language learning platform that offers 1:1 native speaker video English lessons and other language classes, including Japanese tutoring, Chinese tutoring, and more, allowing learners to access a wide range of languages from around the world.

For detailed information on the Korean language learning trend announced by Preply, please visit the official Preply blog.

※ Preply Official Website: https://preply.com/ko
※ Preply Online English Tutoring: https://preply.com/ko/online/english-tutors

Preply Introduction

Preply is an online video tutoring platform that connects over 32,000 tutors from 180 countries with millions of students learning languages. Utilizing a machine learning algorithm to match students and tutors, the selected tutors provide a customized personalized tutoring plan based on the student's budget, schedule, and current knowledge.

Website: https://preply.com/ko

Contact
Preply PR Agency
Seeders Agency
Eunhye Kim

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