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Jeju City Rural Revitalization Plus Project Promotion Team, Seeking Restaurants to Develop New Dishes Using Jeju Field Crops
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Summarized by durumis AI
- The Jeju City Rural Revitalization Plus Project Promotion Team is running 'Jeju Field Meal Campaign' Season 3 to promote the value of Jeju field crops. They are recruiting participating restaurants among local Jeju restaurants until June 9th.
- This campaign, themed 'Jeju Field Meal, Your Daily Favorite', aims to develop various menus such as brunch, meals, and desserts, unlike the previous season that was limited to bread. The goal is to make enjoying Jeju field crops possible anytime, anywhere.
- 15 selected restaurants will receive menu development funding. Any restaurant that resonates with the purpose of the Jeju Field Meal Campaign and is capable of developing and selling recipes using field crops can apply.
Jeju City Rural Revitalization Plus Project Promotion Team Announces Recruitment for Local Restaurants to Participate in "Jeju Field Meal Campaign" Season 3, Spreading the Value of Jeju Field Crops Until June 9th
Plans to offer "A More Full Jeju Field Meal" with local restaurants, under the theme of "Everyday Favorites, Jeju Field Meal"
Following the development of bread using Jeju field crops last year, this year aims to expand the menu to make it an everyday favorite meal, anytime, anywhere
The Jeju City Rural Revitalization Plus Project Promotion Team (Head, Jaegeun Lee, hereinafter referred to as "Promotion Team") is recruiting Jeju local restaurants to participate in "Jeju Field Meal Campaign" Season 3 to spread the value and appeal of Jeju field crops.
The Promotion Team launched the "Jeju Field Meal Campaign" in 2022 as part of the Jeju City Rural Revitalization Plus Project, demonstrating the potential for Jeju field crops to become the main dish, not just a supporting role on the dining table. In Season 2 last year, the campaign gained attention with "Full Jeju Field Meal," developing and commercializing bread using Jeju field crops in collaboration with local Jeju bakeries.
The Jeju City Rural Revitalization Plus Project aims to spread the value of healthy field crops grown in "Jeju Fields," protected by the Jeju Stone Walls, a Globally Important Agricultural Heritage System (GIAHS), and to support various activities based on the tangible and intangible resources of the rural areas. The project aims to establish a self-reliant development foundation for rural areas in Jeju City and inject new vitality.
This year, for Season 3, the project will be carried out under the theme of "Everyday Favorites, Jeju Field Meal," with "A More Full Jeju Field Meal" project. Expanding beyond the focus on bread in "Full Jeju Field Meal," the project aims to develop diverse menus that are suitable for brunch, meals, and desserts, allowing both tourists visiting Jeju and local residents seeking restaurants to enjoy a great meal made with Jeju field crops anytime, anywhere.
To achieve this, the Promotion Team is recruiting restaurants to participate in the "A More Full Jeju Field Meal" project until June 9th. Restaurants located in Jeju City, as defined by administrative districts, who resonate with the purpose of the Jeju Field Meal Campaign and are capable of developing and selling recipes using Jeju field crops are eligible to apply. A certain amount of menu development funds will be provided to selected restaurants.
The Promotion Team plans to select the final 15 restaurants through document review, evaluating the originality, popularity, and feasibility of the menus. Detailed schedules and application methods can be found on the Jeju Field Meal (@jejubaat) Instagram channel.
Jaegeun Lee, Head of the Promotion Team, said, "We expect the 'A More Full Jeju Field Meal' project to reaffirm the wide range of potential uses for Jeju field crops." He added, "We encourage restaurants that are well-versed in the value of Jeju field crops and those who are curious about this value to show their interest and participate."
Contact
Jeju City Rural Revitalization Plus Project Promotion Team (Jeju Field Meal) PR Agency
Sincia
Inseon Jeong, Managing Director
070-8852-2571
