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Ministry of Trade, Industry and Energy and KOTRA promote Korean pet companies at Europe's largest pet supplies exhibition
- Writing language: Korean
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Summarized by durumis AI
- The Korean pavilion was operated at the ‘Pet Supplies Trade Fair (INTERZOO 2024)’ held in Nuremberg, Germany from May 7th to 10th, with 20 domestic companies participating.
- During the exhibition, approximately 400 consultations and on-site contracts worth $3 million were concluded, and Petnow’s iris recognition technology drew attention by winning the grand prize at the ‘Fresh Idea Stage’.
- The Ministry of Trade, Industry and Energy and KOTRA plan to promote the level and potential of the Korean pet industry through this exhibition and strengthen post-event support to ensure tangible export results.
Korea operated a Korea Pavilion at the Interzoo, a pet supplies exhibition in Nuremberg, Germany, for four days from the 7th.
The Ministry of Trade, Industry and Energy (Minister Ahn Duk-geun) and KOTRA (President Yoo Jeong-yeol) operated a Korea Pavilion at the 'Pet Supplies Exhibition (INTERZOO 2024)' held in Nuremberg, Germany from May 7 to 10 to promote Korean pet supplies companies.
More than 2,100 companies from 68 countries participated in the exhibition, and about 40,000 visitors attended, setting a new record for the exhibition. Key events included: a conference on sustainable pet business (Sustainability Session), a seminar on pet trends of the year (Pet of the Year 2024), and a startup competition called 'Fresh Ideas Stage'.
Twenty domestic companies, including Pet Now, Dopamine, and OSP, participated in the Korea Pavilion, which was operated in collaboration with the Korea Pet Industry Export Association (Secretary General Seo Jeong-ho). Sixty-eight buyers and potential partners, including Trixie Heimtierbedarf, Fressnapf, and Multifit, key European pet supplies distributors, also participated. About 400 consultations were held at the event, and on-site contracts worth approximately $3 million were signed.
Pet Now, which showcased biometric technology for companion dogs and cats using world's first fingerprint recognition technology, received the grand prize at the 'Fresh Ideas Stage', attracting considerable attention at the event. "It is an honor to receive the grand prize at an event that recognizes the most innovative products," said Shin Jae-won, manager of Pet Now. "With this award, we plan to focus more on entering the German market, a huge market for pet biometrics."
"This exhibition was a good opportunity to showcase the level and potential of the Korean pet industry to the world," said Kim Yeon-jae, director of the KOTRA Munich Trade Office. "KOTRA will further strengthen its post-support process to actively support our companies in turning the achievements made at the exhibition into actual exports."
Website: http://www.kotra.or.kr
Contact
KOTRA
Public Relations Department
Lee Eun-hwa, Staff
02-3460-7025
