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Ministry of Trade, Industry and Energy and KOTRA Promote Korean Pet Companies at Europe's Largest Pet Supplies Exhibition

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Created: 2024-05-27

Created: 2024-05-27 13:55

The Korea Pavilion will be operated at the Interzoo, the pet supplies exhibition in Nuremberg, Germany, for four days starting from the 7th.

The Ministry of Trade, Industry and Energy (Minister Ahn Duk-geun) and KOTRA (President Yoo Jeong-yeol) operated the Korea Pavilion at the ‘Interzoo 2024,’ a pet supplies exhibition held in Nuremberg, Germany from May 7th to 10th, to promote Korean pet supplies companies.

Over 2,100 companies from 68 countries around the world participated in this exhibition, and approximately 40,000 visitors attended, setting a new record for the highest number of participants in the history of the event. Key events included a conference on △Sustainable Pet Business, a seminar on △Pet Trends of the Year 2024, and △Fresh Ideas Stage, a startup competition.

Twenty Korean companies, including △Petnow, △Dopamine, and △OSP, participated in the Korea Pavilion, which was operated in collaboration with the Korea Pet Industry Export Association (Secretary General Seo Jeong-ho). Sixty-eight buyers and potential partners, including major European pet supply distributors such as △Trixie Heimtierbedarf, △Fressnapf, and △Multifit, also participated. Approximately 400 consultations were held on-site, resulting in on-site contracts worth about $3 million.

Petnow, which showcased its pet dog and cat biometric recognition technology using the world's first bio-recognition technology, received the grand prize at the ‘Fresh Ideas Stage,’ attracting significant attention at the exhibition. Shin Jae-won, Manager of Petnow, stated, “It is a special honor to receive the grand prize at an event that recognizes the most innovative products. Based on this award, we plan to further focus on entering the German market, which is a huge market for pet biometric recognition.”

Kim Yeon-jae, Director of the KOTRA Munich Trade Office, assessed that “This exhibition provided a great opportunity to showcase the level and potential of the Korean pet industry to the world,” adding that “KOTRA will further strengthen its post-event support process to actively support our companies in converting the achievements from the exhibition into actual exports.”

Website: http://www.kotra.or.kr

Contact
KOTRA
Public Relations Team
Lee Eun-hwa
02-3460-7025

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