Kia, in collaboration with the Yeolmae Sharing Foundation and the car-sharing company Green Car, announced on the 29th that it will be accepting applications for the 'Good Mobility Campaign - Startup Challenge,' a program designed to nurture future generations leading the environment and mobility sectors.

The ‘Startup Challenge’ is part of Kia’s flagship social contribution activity, the ‘Good Mobility Campaign,’ and is a program that provides mentoring and idea development opportunities for young entrepreneurs with innovative ideas related to the environment and mobility sectors.

Kia plans to provide a variety of startup support measures to the 15 finalists selected through application and presentation evaluations, including △3 million won in support for MVP (Minimum Viable Product) testing for idea commercialization △business model workshops △3 months of 1:1 expert mentoring. In addition, Green Car will provide 10 million won worth of car-sharing credits.
※ Minimum Viable Product: A product that implements the minimum number of features to receive customer feedback before the full product is launched.

The finals are scheduled to be held in October this year, and three teams with outstanding performance selected after the final presentation evaluation will receive additional support of 7 million won for the grand prize, 5 million won for the excellence award, and 3 million won for the merit award, respectively.

The application period for the ‘Startup Challenge’ is from April 29 (Mon) to May 31 (Fri). The target applicants are prospective entrepreneurs or early-stage startups (individuals and corporations are eligible) with ideas for solving problems in the environment (circular economy, energy, climate technology, etc.) and mobility (transportation rights for people with disabilities, road and traffic safety, autonomous driving and smart mobility, etc.) sectors.

Applications can be submitted through the email address provided in the ‘Startup Challenge’ promotional poster, and detailed information can be found on the Yeolmae Sharing Foundation website.

Kia announced that it will be expanding the recruitment scope, which was previously limited to startups in the environmental sector, to include the mobility sector, supporting and fostering more young entrepreneurs than before. It also stated that it will continue to strive to introduce sustainable social contribution programs for future generations and the environment.

Meanwhile, Kia is supporting the implementation of ideas for social change through the ‘Good Mobility Campaign,’ and in addition to the ‘Startup Challenge,’ it is running the ‘Welcome Wheel’ program to enhance transportation rights for people with disabilities.

Website: http://www.kia.co.kr

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