Chroma Entertainment, a new media content production company, plans and produces killer content with 10 million views.

Chroma Entertainment (CEO Kim Yo-han), a new media content production company, announced that the "Cha Noeul x Ministry of SMEs and Startups Joint Festival Promotion Video" released on the 5th has recorded 10 million organic cumulative views.

https://seenthis.kr/newspage/2427

Chroma Entertainment is a new media content production company organized by content creators in their 20s and 30s. It produces a number of killer contents based on trendy planning, and in May of this year, it planned and produced a music video content (Happy World) in collaboration with Cha Noeul in order to promote the "Joint Festival" held in May.

The music video "Happy World" is a music video in which elementary school rapper Cha Noeul wanders around the Sejong Traditional Market, interacts with various traditional market merchants, and cheers for the revitalization of the traditional market. In particular, it received positive reviews as a government agency content that adopted the theme of "Traditional Market as seen through the eyes of a child" and incorporated a narrative into national communication.

The number of views on the video is the sum of the number of views on Cha Noeul's YouTube account and the Ministry of SMEs and Startups SNS. It is attracting attention with 10 million views and over 800,000 likes. Netizens left comments such as "I want to go to the market after watching the video," "The Ministry of SMEs and Startups is doing a great job," and "This is the first time I've seen a government advertisement that makes me cry."

On the 12th, Oh Young-joo, Minister of SMEs and Startups, posted a congratulatory message on Facebook, saying, "I would like to express my sincere gratitude to Noeul and his father, who shared a beautiful journey with the Ministry of SMEs and Startups, sympathizing with the purpose of the Joint Festival."

Yoo Jin, PD of Chroma Entertainment, who directed the video, said, "This was the first time I had a filming that was so atmospheric and full of laughter," and added, "Thank you to Noeul for working hard on the filming despite it being his first advertisement, and to all the staff who worked with us. It is a great honor that the content we made with good intentions is loved by many."

The "Happy Together" music video is currently available on the Ministry of SMEs and Startups and Cha Noeul's SNS channels, and organic influx is continuously increasing the number of views, likes, and comments.

Meanwhile, Chroma Entertainment is growing as a young leader in the media market through partnerships with a number of media companies such as Disney+, CJ ENM, KBS, and HYBE, and is making its mark by producing new media content for major companies such as SK Telecom, Samsung S1, NH Nonghyup, Jeong Kwan Jang, Baedalminjok, and the Community Chest.

Introduction to Chroma Entertainment

Chroma Entertainment is a new media content startup company consisting of content creators in their 20s and 30s. It provides everything from planning to production (filming and editing) and post-marketing for new media content such as web dramas, web entertainment, advertising CFs, and promotional videos. Recently, it is actively pursuing content IP acquisition by planning and developing its own original content, and it is also expanding the public sphere of the media ecosystem through media education business. It is a media company with growth potential in the media market through partnerships with a number of media companies such as Disney, CJ ENM, KBS, HYBE, and the Ministry of Culture, Sports and Tourism.

Ministry of SMEs and Startups YouTube Video: https://www.youtube.com/watch?v=5KhH7u3dxJ0
Cha Noeul SNS Video: https://www.instagram.com/reel/C6kiM1tPDGw/

Website: http://www.kroma.co.kr

Contact
Chroma Entertainment
Management Planning Division
Director Kim Yo-han