- 초등래퍼 차노을, 중소벤처기업부 홍보영상 오가닉 1000만 뷰 돌파 > 뉴스 - 스타트업 커뮤니티 씬디스
- 뉴미디어 콘텐츠 제작사 크로마엔터테인먼트, 1000만 뷰 킬러 콘텐츠 기획/제작 뉴미디어 콘텐츠 제작사 크로마엔터테인먼트(대표 김요한)는 지난…, 스타트업에 종사하시는 여러분들의 놀이터 씬디스는 스타트업 커뮤니티 입니다.
Chroma Entertainment, a new media content production company, plans and produces killer content with 10 million views
Chroma Entertainment (CEO Kim Yo-han) announced that the 'Chanoeul x Ministry of SMEs and Startups Donghaeng Festival Promotional Video' released on the 5th has recorded 10 million organic cumulative views.
Chroma Entertainment is a new media content production company organized by content creators in their 20s and 30s. It produces numerous killer contents based on trendy planning, and planned and produced a music video content (Happy World) in collaboration with Chanoeul for branding film for the 'Donghaeng Festival' held in May this year.
The music video 'Happy World' is a music video in which elementary school rapper Chanoeul visits the Sejong Traditional Market, interacts with various traditional market merchants, and cheers for the revitalization of the traditional market. In particular, it received favorable reviews as government agency content that incorporated a narrative into public communication by adopting the theme of 'Traditional market seen from a child's perspective'.
The number of views of the video is the sum of Chanoeul's YouTube account and the Ministry of SMEs and Startups' SNS, and it is attracting attention with over 10 million views and over 800,000 likes. Netizens left comments such as 'I want to go to the market after watching the video', 'Ministry of SMEs and Startups, doing a good job', and 'This is the first time I've seen a government advertisement that makes me cry'.
Minister of SMEs and Startups Oh Young-ju posted a congratulatory message on Facebook on the 12th, saying, "I sincerely thank No-eul and his father for joining us in a beautiful journey with the Ministry of SMEs and Startups, sharing the spirit of the Donghaeng Festival."
Yoo Jin Lee, PD of Chroma Entertainment who directed the video, said, "This was the first time I had such a good atmosphere and laughter-filled filming." "Thank you to No-eul, who worked hard on his first commercial shoot, and all the staff who participated. It is a great honor that many people love the content that was produced with good intentions."
The music video 'Happy Donghaeng' is currently available on the Ministry of SMEs and Startups and Chanoeul's SNS channels, and the number of views, likes, and comments are exploding organically.
Meanwhile, Chroma Entertainment is growing as a young leader in the media market through partnerships with numerous media companies such as Disney+, CJ ENM, KBS, and HYBE. It is also making a name for itself by producing new media content for major companies such as SK Telecom, Samsung S1, NH NongHyup, CheongKwanJang, Baemin, and Community Chest of Korea.
Introduction of Chroma Entertainment
Chroma Entertainment is a new media content startup company composed of content creators in their 20s and 30s. It provides new media content, from planning to production (filming and editing) and post-marketing, including web dramas, web entertainment, advertising CFs, and promotional videos. Recently, it has been actively securing content IP by planning and developing its own original content, and is also expanding the public domain of the media ecosystem through media education business. It is a media company with growth potential in the media market through partnerships with numerous media companies such as Disney, CJ ENM, KBS, HYBE, and the Ministry of Culture, Sports and Tourism.
Ministry of SMEs and Startups YouTube video: https://www.youtube.com/watch?v=5KhH7u3dxJ0
Chanoeul SNS video: https://www.instagram.com/reel/C6kiM1tPDGw/
Website: http://www.kroma.co.kr
Contact
Chroma Entertainment
Management Planning Team
Director Kim Yo-han
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