- AONE B&H, K-뷰티 브랜드 베트남 론칭 행사 개최 > 뉴스 - 스타트업 커뮤니티 씬디스
- 앤디얼, 아인드, 마그랩, 후시다인, 헤브블루 5개 브랜드 참여K-뷰티 브랜드 수출을 위한 성대한 발판현지 유명 브랜드 관계자, 셀럽, 인플루언…, 스타트업에 종사하시는 여러분들의 놀이터 씬디스는 스타트업 커뮤니티 입니다.
5 brands, including Andear, EIND, MgLAB, Fusidyne, and HEVBLUE, participated.
A grand stepping stone for exporting K-beauty brands.
Gained positive responses from local renowned brand representatives, celebrities, and influencers.
AONE B&H (AONE B&H, CEO Songhee Han), a vendor company that exports and distributes health functional foods and general foods online and offline both domestically and internationally, announced that it successfully held a launch event in Vietnam on May 11th to support the entry of domestic brands into the Vietnamese market.
The event included △andear, AONE B&H's beauty brand, △EIND, a fragrance brand, △Fusidyne (Fusidyne), Dongwha Pharmaceutical's skincare brand, △MgLAB, a health functional food brand, and △HEVBLUE, a cosmetics brand for sensitive skin.
AONE B&H meticulously prepared various programs to fulfill the expectations of the Vietnamese market for Korean brands. They also introduced products to local Vietnamese officials through individual brand booths and offered opportunities to experience them firsthand. They used videos and image materials for brand and product presentations, which garnered positive feedback.
At the exhibition, Andear, a color cosmetics brand, showcased its ‘Glow Lip Color’ and ‘Real Glitter Liquid’ as the main products, catering to the needs of Vietnamese MZ generations who seek the natural look of Korean makeup styles. Andear caught the attention of local beauty officials as a brand that quickly reflects Korean makeup trends.
EIND, a fragrance brand, received favorable reviews for its incense and hand cream (to be released) with subtle scents inspired by nature, offering fragrances that transcend seasons and temperatures.
Fusidyne from Dongwha Pharmaceutical attracted attention with products like Fusid Cream, developed based on pharmaceutical technology, enabling easy skincare from within the skin.
MgLAB, with its premium magnesium health and functional food products, generated positive responses, aligning with the growing preference for Korean health functional foods in Vietnam recently.
Finally, HEVBLUE, which boasts high sales at domestic pop-up stores and online stores, showcased low-irritant skincare products for sensitive skin, developed using superfoods and natural ingredients. This brand gained recognition as a solution for skin prone to damage in the hot and humid local climate.
Songhee Han, CEO of AONE B&H, said, “I would like to express my sincere gratitude to the brand representatives who actively participated in making this Vietnam launch event a success. In the Vietnamese market, where there is a high preference for Korean brands such as beauty and health functional foods, we will continue to strive to help various Korean brands achieve positive results through various means.”
AONE B&H stated that, based on this Vietnam launch event, they will further accelerate the development of overseas markets, leveraging their diverse business experience and expertise in various distribution channels, as well as their references for efficient logistics operation costs.
Introduction of AONE B&H
AONE B&H (AONE B&H) was established by experts in the K-beauty industry with the goal of connecting top-quality products with a wider consumer base. They operate various distribution channels, including domestic and international drugstores and online platforms. With their in-house research institute, they develop a wide range of products including cosmetics and food, and also engage in export business through overseas buyers and sourcing of foreign brands.
Website: http://aonebnh.co.kr
Contact
AONE B&H (AONE B&H)
Marketing Business Team
Kyungyeon Kim, Section Chief
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