Five brands, Andear, EIND, MgLAB, Fusidyne, and HEVBLUE, participated

A grand stepping stone for exporting K-beauty brands

Positive responses from local famous brand officials, celebrities, and influencers

AONE B&H (CEO Song-Hee Han), a vendor that exports and distributes health functional foods and general foods online and offline in Korea and abroad, announced that it successfully held a launching event in Vietnam on May 11th for the local launch of domestic brands.

https://seenthis.kr/newspage/2534

The event included △Andear, a beauty brand of AONE B&H, △EIND, a fragrance brand, △Fusidyne, a skincare brand of Dongwha Pharmaceutical, △MgLAB, a health functional food brand, and △HEVBLUE, a cosmetics brand for sensitive skin.

AONE B&H put a lot of effort into preparing various programs to meet the expectations of the local Vietnamese market for Korean brands. In addition, they introduced their products to local Vietnamese officials through booth exhibitions for each brand, provided opportunities to experience the products firsthand, and generated positive responses through brand and product presentations using video and image materials.

At the exhibition, Andear, a color cosmetics brand, showcased its 'Glow Lip Color' and 'Real Glitter Liquid' as main products, targeting the needs of the Vietnamese MZ generation who pursue the naturalness of Korean makeup styles. Andear, as a brand that quickly reflects Korean makeup trends, caught the attention of local beauty officials.

EIND, a fragrance brand, received favorable reviews for its delicate fragrance incense and hand cream (to be released) that embodies nature, making it a fragrance product that is not affected by the season or temperature.

Fusidyne of Dongwha Pharmaceutical attracted attention with products developed based on the pharmaceutical company's technological prowess, such as Fusid Cream, which can easily care for the skin from within.

MgLAB, a premium magnesium health and functional food product, drew a positive response, meeting the recent growing preference for Korean health functional foods in Vietnam.

Finally, HEVBLUE, which has shown high sales at domestic pop-up stores and online stores, exhibited low-irritant skincare products for sensitive skin, developed based on superfoods and natural ingredients. This product drew attention as a brand for skin that is prone to deterioration in the hot and humid local climate.

Song-Hee Han, CEO of AONE B&H, said, “I would like to express my gratitude to the brand officials who actively participated in making this Vietnam launching event a success. We will continue to strive to help various Korean brands achieve good results in the Vietnamese market, where there is a high demand for Korean brands such as beauty and health functional foods, by providing diverse methods of support.”

AONE B&H stated its goal of accelerating its overseas market development based on its diverse range of corporate and business experiences, specialized experience and capabilities in various distribution channels, and references on efficient logistics operation costs.

AONE B&H Introduction

AONE B&H was established by a group of professionals in the K-beauty industry to connect the best products with more consumers. It operates various distribution channels including domestic and international drugstores and online channels. It has a company-affiliated research institute, developing various products such as cosmetics and food, and engages in export business through overseas buyers and overseas brand sourcing.

Website: http://aonebnh.co.kr

Contact
AONE B&H
Marketing Business Team
Manager Kyung-Yeon Kim