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The global specialty coffee event will be held for the first time in Asia at Busan EXCO.
The 'World of Coffee Busan & World Barista Championship' will be held at Busan EXCO from May 1st to 4th.
Busan has been selected as the first venue for 'World of Coffee Asia', providing a chance to witness it in Korea.
At the 'World Barista Championship', you can also meet the best baristas from around the world in 2024.
Early bird tickets are available through Interpark and Naver until April 28th.
'World of Coffee' is a globally recognized specialty coffee exhibition held annually in Europe to promote the development of the global coffee industry, nurture talent, and revitalize the specialty coffee community. Its debut in Busan, South Korea, marks a significant milestone for the event in Asia. Over 12,000 industry professionals from 70 countries and approximately 20,000 global attendees are expected to gather at Busan EXCO, generating anticipation for a positive impact on the local economy alongside the event itself.
Over 280 domestic and international coffee companies will participate in the '2024 World of Coffee', showcasing coffee-related products, technologies, and services. The 'Roaster Village' exhibition hall will provide a platform for domestic and international roastery cafes to promote their coffee and brands. In addition, the Specialty Coffee Association's 'SCA Community Lounge' will offer opportunities for networking among global coffee enthusiasts. A 'Cupping Room' will be available for experiencing and evaluating a variety of domestic and international coffees, and seminars will introduce and explore new coffee cultures. These initiatives aim to establish the event as a leading global coffee exhibition, providing diverse experiences and insights into industry trends.
The 'World Barista Championship' will feature a competition to select the world's best barista, alongside a 'Brew Bar' offering coffee brewing demonstrations and tastings by renowned baristas from around the world for visitors to EXCO from May 1st to 4th. There will also be a 'Barista Party' to facilitate networking and camaraderie among baristas worldwide.
The hosting of the '2024 World of Coffee & World Barista Championship Busan' is anticipated to generate positive ripple effects across various aspects of the Korean and Asian coffee industries. The event is expected to contribute to economic value through related industries, derivative content production, and tourism promotion in the Busan region. It is also projected to enhance social and cultural values through the expansion of global recognition for 'Coffee City, Busan' through K-Coffee.
Yannis Apostolopoulos, Chairman of the Specialty Coffee Association, the organizer of the '2024 World of Coffee & World Barista Championship Busan,' stated, "The hosting of the 2024 World of Coffee & World Barista Championship Busan is anticipated to be a crucial starting point for the growth of Korea's coffee industry and the inauguration of a new chapter for World of Coffee in Asia." He further emphasized, "The Specialty Coffee Association, Busan Metropolitan City, and Expo Forum are dedicated to making this event a success in Busan, an emerging market for specialty coffee. We strive to contribute to shaping the future and culture of the Asian coffee market."
Coffee enthusiasts and attendees interested in attending the '2024 World of Coffee & World Barista Championship Busan' can purchase discounted 1-day and multi-day early bird tickets through ticket reservation websites such as Interpark and Naver until April 28th.
2024 World of Coffee & World Barista Championship Busan: Event Overview
· Event Name: 2024 World of Coffee & World Barista Championship Busan
· Date: May 1st (Wed) - 4th (Sat), 2024, 4 days, 10:00 AM - 5:00 PM
· Venue: Busan EXCO, Exhibition Hall 1
· Organizer: Busan Metropolitan City, Specialty Coffee Association (SCA)
· Host: Busan Techno Park, Expo Forum
2024 World of Coffee & World Barista Championship Busan: https://asia.worldofcoffee.org/
Website: http://www.exporum.com/
Contact
2024 World of Coffee & World Barista Championship Busan PR Agency
TUGO Communication
Min Park
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